How to Find Your Brand Voice

Finding your brand voice is one of the most important steps in building a recognizable, trustworthy business. Your brand voice shapes how your audience perceives you, influences their decision to work with you, and ensures consistency across all your marketing channels. But what exactly is a brand voice, and how do you find yours?

What Is Brand Voice?

Brand voice is the distinct personality and style your business communicates through words—whether in social media posts, website copy, emails, or videos. It’s not just what you say, but how you say it.

3 Essential Questions to Uncover Your Brand Voice

1. Who Are We Speaking To?
Defining your audience is the first step. Are you targeting small business owners, creative entrepreneurs, or corporate teams? Understanding your audience’s needs, values, and language will help you tailor your message and tone.

Tip: Create a simple audience persona. List out their interests, challenges, and what they value in a brand like yours.

2. What Do We Stand For?
Your brand voice should reflect your core values and mission. Are you friendly and approachable, or bold and authoritative? Think about the qualities you want people to associate with your business.

Tip: Jot down 3–5 adjectives that describe your business personality (e.g., creative, reliable, innovative).

3. How Do We Want People to Feel?
Think about the emotional response you want to evoke. Should clients feel inspired, confident, or supported after interacting with your brand? This feeling should guide the tone and language you use.

Tip: Review your past content and client feedback for recurring themes or words that describe their experience with you.

Using AI (Like ChatGPT) to Strategize Your Brand Voice

AI tools can be a powerful ally in shaping and refining your brand voice.

Here’s how you can leverage AI to your advantage:

• Brainstorm & Refine:
  Use AI to generate content samples in different tones and styles. For example, ask ChatGPT to write a short introduction in a friendly, professional, or playful voice. Compare the results to see what feels most authentic.

• Consistency Checks:
  Paste your existing website copy or social posts into ChatGPT and ask for feedback on tone consistency. AI can highlight areas where your messaging might feel off-brand or suggest tweaks for alignment.

• Content Planning:
  AI can help develop content ideas, headlines, and even draft blog posts or social captions that match your desired voice. Provide a brief outline or key points, and let AI offer variations you can refine.

• Audience Testing:
  If you’re unsure about a particular tone, use AI to create A/B versions of your content and test them with your audience. Track which version resonates more, then adjust your strategy accordingly.

Ready to Define Your Brand Voice?

At So Vary Creative, I help businesses like yours craft an authentic story and a consistent visual identity. Whether you need a strategic session to uncover your unique voice or want to elevate your brand visuals, I’m here to help.

Let’s work together to make your brand unforgettable.
Contact me today or call 310-801-0795 to schedule your complimentary brand consultation.

Or, learn more about our Brand Visuals Program to take your business to the next level.